Engineering & Science
  Caltech Office of Public Relations

Knowing What You Like

Woo, Marcus Y. (2007) Knowing What You Like. Engineering and Science, 70 (3). pp. 25-32. ISSN 0013-7812 http://resolver.caltech.edu/CaltechES:70.3.Like

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Abstract

A Caltech neurobiology lab is studying "preference decisions" --the red necktie or the blue one? Coke or Pepsi?-- and it turns out that the body may be as influential as the brain.


Item Type:Article
Uncontrolled Keywords:Neurobiology
Record Number:CaltechES:70.3.Like
Persistent URL:http://resolver.caltech.edu/CaltechES:70.3.Like
Parent URL:http://resolver.caltech.edu/CaltechES:70.3.0
Usage Policy:You are granted permission for individual, educational, research and non-commercial reproduction, distribution, display and performance of this work in any format.
Item Category:All Records > Feature Articles
ID Code:4268
Deposited By: Jennifer Hawley
Deposited On:26 Dec 2012 05:32
Last Modified:26 Dec 2012 05:32

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