Woo, Marcus Y. (2007) Knowing What You Like. Engineering and Science, 70 (3). pp. 25-32. ISSN 0013-7812 https://resolver.caltech.edu/CaltechES:70.3.Like
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Abstract
A Caltech neurobiology lab is studying "preference decisions" --the red necktie or the blue one? Coke or Pepsi?-- and it turns out that the body may be as influential as the brain.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Neurobiology |
| Record Number: | CaltechES:70.3.Like |
| Persistent URL: | https://resolver.caltech.edu/CaltechES:70.3.Like |
| Parent URL: | http://resolver.caltech.edu/CaltechES:70.3.0 |
| Usage Policy: | You are granted permission for individual, educational, research and non-commercial reproduction, distribution, display and performance of this work in any format. |
| Item Category: | All Records > Feature Articles |
| ID Code: | 4268 |
| Deposited By: | INVALID USER |
| Deposited On: | 26 Dec 2012 05:32 |
| Last Modified: | 04 Oct 2019 15:20 |
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