Knowing What You Like

Author: Woo, Marcus Y.

Published in: Engineering and Science, Volume 70, Number 3, 2007, pp. 25-32

Part of: Engineering and Science, Volume 70:3, 2007

Item Category: Feature Articles

Persistent URL: https://resolver.caltech.edu/CaltechES:70.3.Like

Abstract

A Caltech neurobiology lab is studying "preference decisions" --the red necktie or the blue one? Coke or Pepsi?-- and it turns out that the body may be as influential as the brain.

Files

• Like.pdf (application/pdf)