Knowing What You Like

Woo, Marcus Y. (2007) Knowing What You Like. Engineering and Science, 70 (3). pp. 25-32. ISSN 0013-7812

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A Caltech neurobiology lab is studying "preference decisions" --the red necktie or the blue one? Coke or Pepsi?-- and it turns out that the body may be as influential as the brain.

Item Type:Article
Uncontrolled Keywords:Neurobiology
Record Number:CaltechES:70.3.Like
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Item Category:All Records > Feature Articles
ID Code:4268
Deposited By: Jennifer Hawley
Deposited On:26 Dec 2012 05:32
Last Modified:04 Oct 2019 15:20

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