Valuable Decisions

Author: Fesenmaier, Kimm

Published in: Engineering and Science, Volume 77, Number 3, 2014, pp. 28-33

Part of: Engineering and Science, Volume 77:3, Fall 2014

Item Category: Feature Articles

Persistent URL: https://resolver.caltech.edu/CaltechES:20170823-114223097

Abstract

Our lives are a steady stream of decisions, yet we don’t understand much about how we actually make choices. Scientists working in the interdisciplinary field of neuroeconomics are using behavioral studies and neurobiology to try to change that.

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